Recent research shows that a strong majority of both men and women say a satisfying sexual relationship is important to their quality of life. American Association of Retired Persons (AARP) research shows that among older men, 67% say a satisfactory relationship is important; 57% among older women. Additional research reveals:
The majority of couples are not satisfied with their sex life.
Seven years into marriage, three-quarters of couples say they are dissatisfied with their sex lives and might consider straying. 1
Partners seldom discuss their sexual desires
According to one survey, only 41 percent of women said they have discussed their sex life with their partners or told them what turns them on. 2
48 percent of women report difficulties in becoming aroused
In a study published in the New England Journal of Medicine, 48 percent of women reported that they sometimes had difficulty becoming aroused; 46 percent reported intermittent difficulties in reaching orgasm; and 15 percent were completely unable to have an orgasm. 3
Couples don't know how to communicate about sex
Sexuality research studies conducted by leading universities across the country consistently confirm that sex is one of the most difficult topics for couples to discuss.
Couples who watch sexually explicit videos enjoy a more satisfying sex life
Eighty-four percent of women and 82 percent of men reported experiencing positive changes in their sexual relationships after viewing the Better Sex Video Series. 4
Videos can help couples learn to communicate more effectively
Therapists find videos to be a valuable communications tool, especially when dealing with difficult-to-discuss topics. One study reported that more than 90 percent of the couples who watched sexually explicit videotapes said viewing the tapes sparked communication about the issues and behaviors on the tapes. 5
Research conducted by leading institutions of higher learning and research organizations consistently confirms that sexuality is one of the single most difficult topics for couples to discuss. These studies also highlight the most common sexual issues couples encounter. The good news is that the majority of these problems can be remedied with accurate sexual information that is readily available in books, video and DVD.
The following are excerpts from several survey studies we found of interest:
Scientific Studies· Sexual Dysfunction in the United States
General Sexuality Research trends
The Effects of Using Sexually Explicit Education Video Tapes with Heterosexual Couples
Communication about Sex in Long Term Relationships
The Impact of Sex Therapy on Sexual Behaviors and Marital Communication
Sources:
1. Source: Kosher Sex, A Recipe for Passion and Intimacy by Shmuel Boteach
2. Source: Marriage and Family Therapy Center, Northeast Louisiana University
3. Source: New England Journal of Medicine, 1978
4. Source: Marriage and Family Therapy Center, Northeast Louisiana University
5. Source: Marriage and Family Therapy Center, Northeast Louisiana University | 
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