in the Press

Adult Sex Education Web Site BetterSex.com Evolves

July 19, 2007 | Hillsborough, NC

Sex, sexuality and adult sex education is a constantly changing cultural creation; things that seem radical or even taboo to one generation and time become commonplace to another, so The Hillsborough, North Carolina based Sinclair Institute announced on Tuesday July 17th that its web site BetterSex.com would have a new look in order to stay ahead of online trends in adult sex education.

"BetterSex.com has undergone a substantial face lift that touches every page on our web site," explains Martin Smith, Director of E-Commerce at Sinclair. The Sinclair Institute creates award winning adult sex education videos such as the Better Sex Video Series and the Better Sex Guide to the Kama Sutra. The Sinclair Institute pioneered use of video including advice from sex educators and therapists along with high quality cinematography featuring couples carefully selected from the general population demonstrating sex tips and techniques in order to help adults learn how to improve their sex life.

Since the creation of The Better Sex Video series there has been an explosion of information for adults about how to improve their love life. "If copying is the sincerest form of flattery, we are very flattered by the attention our customers and competitors continue to send our way," Mr. Smith said of the web site that receives over 10,000 unique visitors every day. "The Sinclair Institute may be the first to sail the sexual health ocean, but we understand there is much to discover and share," states Mr. Smith, "that is why BetterSex.com will continue to evolve and respond to the changing needs of our growing customer base."