April 2, 2009 | Chatsworth, CA
Leading global adult consumer goods manufacturer, Topco Sales, and the renowned Sinclair Institute sign exclusive licensing agreement. The partnership aims to create a new brand of couples' and relationship enhancing products for expanding sexual health and wellness markets.
"This association boasts all the elements that will ensure a prosperous and successful union: Topco Sales' deep reservoir of talent and creativity and Sinclair's stellar reputation in the sexual health and wellness arena. A winning combination by anyone's definition," says Greg Holdridge, Account Executive.
With the philosophies of the Sinclair Institute as a guiding factor, the new line will reflect the sensibilities of other Sinclair Institute products. Like the Better Sex Video Series®, the Better Sex Synergy Pleasure System®, Natural Contours® vibrators and the Better Sex Essentials® line of lubricants, the new line will be designed to help couples improve their love life and the quality of their relationship so that they can ultimately have better sex.
"Topco Sales has an exceptional track-record for licensing some of the most well-known and respected names in erotic novelty market. We're confident our relationship will be a monumental step for Sinclair to expand the Institute brand," says Peggy Oettinger, from the Sinclair Institute.
The license agreement between Topco Sales and the Sinclair Institute is an exclusive, multi-year arrangement. It is a global contract that covers several product categories and channels of distribution. The products are still in the early phase of development and a launch is expected in early 2010. Scott Tucker, President and CEO of Topco Sales, says "The alignment with Sinclair Institute is a natural fit for Topco Sales. We're looking forward to a long and fruitful relationship with Sinclair and their Institute line."