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Everyone at the Sinclair Institute and Better Sex was excited when Mark Schoen, Ph.D., our on-staff sex educator and producer of the Better Sex Video Series, was invited to Japan by Uplink – one of the largest Japanese distributors of multimedia – to introduce Japan to the Better Sex Guide to the Kama Sutra movie.

Mark asked Lori Buckley, Psy.D., a member of our Sinclair Advisory Board and practicing sex therapist, to join our eastern outreach. We created this section of our site to share Mark and Lori’s journey.

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 1: Shibuya, Japan during the day
from the hotel bus platform.

» Shibuya, a trendy section of Tokyo, is located in the southwestern section of downtown Tokyo and is the trendy part of Tokyo where "Lost in Translation" was filmed.

» Dogenzaka, a street sometimes known as “Love Hotel Hill” for the many tiny inns that accommodate amorous couples in search of privacy.

Day 1: Mark in Shibuya at night experiencing
the bright and dazzling Shibuya nightlife.

» There wasn't much time for sightseeing, but they did have enough time to visit Shinjuku, a trendy jazz club, Akihabara, an "electric town" where anything electronic was sold, Asakusa Kannon Temple, where they picked their fortune and shopped the stalls of Nakamise Dori, and Ginza, where they window shopped and ate Oden.

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 2: Lori in front of Sensoji Temple in Asakusa.

» The Sensoji Temple in Asakusa is one of the oldest temples in Japan and is the spiritual heart of old Edo.

» The temple was built in 645 A.D. and is now located in the center of the shitamachi or "low town."

» Also known as Asakusa Kannon, Sensoji is the oldest and most impressive temple in Tokyo.

Day 2: Mark in front of a statue
of the Buddha at the Sensoji temple.

» Many Buddhist temples in Japan have a garden similar to the one pictured here with many religious shrines in the courtyard overlooked by the temple.

» Most visitors to Tokyo's Sensoji Temple don't even notice the quiet green area with shrines and a Koi pond just behind the temple which provides a contemplative ambiance where visitors can rest their senses.

Day 2: Lori shopping for a Kimono
in the stalls of Nakamise Dori

» Nakamise Dori translates to the "inner shop street," and is located outside the temple at Sensoji.

» Outside the grounds of the Sensoji temple is an area of walking streets that run from the Kaminarimon Gate to the Sensoji Temple. The streets are lined with vendors that sell everything from candy to jewelry. Kimonos were one of the most popular items sold.

» A fertility good luck charm purchased by Mark in Nakamise Dori
Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 3: Mark (middle) with Mr. Asai (left), the president of Uplink, and Itsuko, Mr. Asais's director of video promotions.

» Mr. Asai, the president of Uplink (the Japanese distributor of The Better Sex Guide to the Kama Sutra) and Itsuko, Mr. Asai's director of video promotions meeting with Mark for the first time.

» Itsuko (right) coordinated all press interviews for Lori and Mark while in Japan.

Day 3: Mariko Suga, an editor and writer for GQ Japan, clowns with Mark and Lori.

» Mark and Lori met with Mariko Suga, an editor and writer for GQ Japan for an interview on the release of The Better Sex Video Series Guide to the Kama Sutra.

» As they found out during all the interviews, Mark and Lori were asked to distinguish between an adult film and The Better Sex Video Series Guide to the Kama Sutra.

» Link to Japanese GQ translated in English.

Day 3: Reiko Bando, staff writer
for the Daily Yomiuri with Mark and Lori.

» Reiko Bando is a staff writer for the lifestyle and culture section of the Daily Yomiuri (the largest national newspaper) interviewed Mark and Lori about the legitimacy of the sexual movies as educational.

» Mark and Lori both explained that the films help to promote communication inside and outside the bedroom as well as provide helpful sexual information and techniques.

» Link to the Yomiuri Newspaper.

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 4: interviewed our ambassadors.

» Mark and Lori were interviewed by producer Masayasu Hanai and were taped to be played on one of his shows on the statioin.

» is a pop-culture internet radio station that focuses mainly on jazz music, but also on Japanese culture and trends.

» To listen to samples of music on click on the PLAY button under the Enjoy banner at the top right of the home page and choose a playlist on the left hand side of the next screen after the flash intro.

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 5: Soji Arai is owner of A.C.E.
(Art Center Entertainment Eros) with Mark.

» Mr. Arai's company is one of Japan's largest distributors of adult products.

» Mr. Arai told Mark and Lori that one of the big differences between American and Japanese adult films is the strict regulation on the showing of genitals on film. All genitals, and genital contact has to have a mosaic over them, including The Better Sex Guide to the Kama Sutra.

» Click to visit the English translation of the ACE website.

Day 5: Mark and Lori standing with Yuka Hanyuda, a writer/editor for

» According to the Japan Media Review is "a pioneer Web site targeted at career women, has attracted its reader base with not only fashion and beauty content, but also easy-to-understand political and financial information. The site enjoys as many as 350,000 unique users per month, according to figures from August 2005. "

» English translation of Cafe Globe.

Day 5: Yukata Okawa wanted to know how to perform the suspended congress without a love swing ... Mark gladly obliged with Lori's support.

» Yukata is a nationally known television personality, comedian and freelance writer for the New Release.

» The New Release is a publication that reviews every DVD released in Japan.

Day 5: Mark and Lori with Minori Kitahara,
owner of the only sex shop that caters specifically
to women, The Love Peace Club.

» This photo was taken in Love Peace Club's new location in Kongo after the police forced her to shut down the more visible storefront in a main shopping center in downtown Tokyo.

» Visit the Love Peace Club online in English.

Day 1 | Day 2 | Day 3 | Day 4 | Day 5 | Day 6

Day 6: Mark and Lori with writer Ms. Takizawa (holding up the Kama Sutra and giving the peace sign) and her camerawoman for their interview with BesPara.
See the video here

» BesPara is a female-centric website that shot an interview with both Lori and Mark with Yoshiko Ito and Ms. Takizawa.

» The interview consisted of questions including "How is The Better Sex Guide to the Kama Sutra different from other adult films being sold in Japan today?" "How can this movie help a relationship" and, perhaps most importantly, "What is the relationship between accurate sexual information and better sex?"

» Link to the English translation of the BesPara website.

Day 6: Writer Kenji Yamashita (middle left) and photographer Koichi Senba interviewed Mark and Lori for the Tokyo Sports newspaper.

» Mark and Lori found it interesting that an all sports newspaper wanted an interview about a sex education movie. Kenji informed them that most sports newspapers have a section devoted solely to adult advertisements and articles.

» Kenji was a bit suspect on why Japan needed a video on how to have sex. Mark likened it to baseball: "If you have a child who has grown up without knowing or seeing how to play baseball and you put a bat and ball in his hand, do you expect him to know what to do with it? It's the same with sex."



Our Japan Trip
Mr. Asai, the president of Japanese multimedia distributor Uplink, invited Mark Schoen, Ph.D., director of sex education at the Sinclair Institute, to share the secrets of the Kama Sutra with Japanese women. Our Better Sex photo diary section shares Mark’s trip and some of the Kama Sutra’s many sexual tips and techniques.
Our Ambassadors
Mark Schoen, Ph.D.
Director of sex education at the Sinclair Institute and and producer of the best-selling Better Sex Video Series.
Lori Buckley, Psy.D.
Sinclair Advisory Board member and AASECT-certified sex therapist.
Did you know?
» The majority of Japanese have little formal sex education.
» Adult films in Japan are required to blur out genitalia.
» "Love hotels" are used in Japan by couples looking for some privacy from their usual cramped living quarters. Also, young couples who traditionally live with their families until marriage use them for their romantic encounters.
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