Founded in 1991 by the Sinclair Institute®, our mission is to be the best resource for sexual health products and sex education for adults who want to improve the quality of intimacy and sex in their relationship. We have helped more than 3 million couples overcome barriers that affected the quality of their relationships. In 1993, The Sinclair Institute® formed the Sinclair Advisory Council composed of well-respected, highly qualified sex educators, therapists, and researchers from across the country. The Advisory Council helps guide the selection and development of our products to ensure all products properly address the needs of sex positive, healthy individuals and couples who want to experience the best sex of their lives.

Why Choosing® Makes Sense:

100% Satisfaction Guarantee.

Every item you order must be exactly what you want the instant you open your package - if not, simply return it for exchange, replacement or full refund.

90-Day No-Questions-Asked Money Back Guarantee.

You have 3 whole months to enjoy your purchase. If any item doesn't live up to the BetterSex Promise, return it for a new one, a different one, or your money back.

Lifetime Protection.

If any item should EVER break due to manufacturer's defect - today, tomorrow, or years from now - just send it back and we will replace it FREE!

Price Match Guarantee.

At®, we pride ourselves on offering the best adult novelties, sex toys, sexual health and wellness products and solutions at the most competitive prices on the Web. We will match any advertised retail price along with shipping for the same product -- guaranteed! Click here to learn more!

Private & Discreet.

We know how important your privacy is to you, so all orders are delivered in unmarked envelopes and boxes to preserve your privacy. The only identifying mark on the package is your mailing address and ours. Similarly, any charges on your credit card statement will have "Sinclair Institute" as the descriptor.

Staying Power

The Sinclair Institute was founded in 1991, so you can safely purchase now knowing will be here to support your purchase next year or five years from now.

At®, we offer the best selection of adult novelties, sex toys, dildos, vibrators, masturbators, sexual health and wellness products and solutions at some of the most competitive prices on the Web. If you find a lower priced product on a competitor's web site, email us at with the competitor's name, web address, and link to the item. We will match any advertised retail price along with standard shipping for the same product -- guaranteed!

Note: At the time of purchase, we will match the current pre-tax price for new, identical, immediately available products. Our Price Match Guarantee is good for new purchases only and cannot be applied to past orders. The Guarantee is limited to one price match per identical item, per guest and does not apply to: the online prices of products shipped from or sold by third party vendors (Marketplace vendors including,,, etc.) on designated major online retailers websites, post purchase price match requests to competitor's prices, gift card offers, bundling of items, free items, pricing errors, mail-in offers, coupon offers, items that are advertised as limited-quantity, out of stock, open-box, clearance, refurbished/used items, Deals of the Day for our sites or a competitor’s site, daily deals, special hour sale event items and credit card offers. We reserve the right to decline to price match at our sole discretion.