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Who are we?
Great Customer Service
Information and Identity Protection
Why we request birthday
My Account
Is Information Shared
Receiving our Emails

Who is the Sinclair Institute and
The Sinclair Institute and our web site are creations of Townsend Enterprises located in Hillsboroiugh, North Carolina. is hosted by PHE, Inc., also located in Hillsborough, NC.

Founded in 1991, our mission is to be the best resource for sexual health products for adults who want to improve the quality of intimacy and sex in their relationship.

How can we be reached?
302 Meadowlands Dr.
Hillsborough,NC 27278

Customer Service:

Great Customer Service (email ) is committed to great customer service. We review feedback from emails, BizRate Surveys, and phone calls to improve’s shopping experience. Your feedback informs the next generation of our products. Read current customer comments.

Cookies are pieces of data that companies such as,, and use to recognize customers when they return. We use cookies to retain contents of shopping carts so when customers return their cart is remembered. Shopping at requires cookies. Cookies are set on your computer, so check your browser for information about your cookie settings and security.

Why we request birthdays. sells products for adults. We require birthdays and use sophisticated age verification software to insure we only sell to adults. If you’ve just moved, our age verification software may not be able to find you. Credit cards provided for age verification are not charged but used temporarily along with a customer’s birthday as a proxy for age verification.

My Account
You may need to change your personal information from time to time. My Account is where you can change your information. Find the My Account link at the top of every page.You can retrieve your account password at anytime by visiting the forgot password page.

Is information shared with others?

Email Addresses
Email addresses are never shared, sold, rented or traded with any company for the purpose of online solicitation.

We never send unsolicited emails. If you would like to subscribe, look for the email subscription box on almost every page. We use a double opt in process, so subscription isn’t final until you’ve clicked on the confirming email.

Unsubscribe from’s email list by clicking on the “unsubscribe” button on the bottom of any email, going to My Account and changing your subscription, calling customer service at 1-800-955-0888 or emailing After you unsubscribe, you may receive one or two more emails because email addresses are removed within ten business days.

Postal Mailing Addresses
Like many other catalogs, we occasionally “rent” our postal mailing list to companies that provide goods and services that many of our customers find useful. Those partners rent the ability to send our customers a single solicitation. If you do not purchase from them, you are not on their list and should not be mailed again. If you prefer your name and address not be shared, go to My Account and uncheck the box in the example below:

Receive information from other quality BetterSex partners?
Partner Offers (uncheck this box and your information will not be shared with partners)

Phone Numbers
We use phone numbers to communicate with our customers about their order and we only do that in an emergency.

Third Parties
We may share personal and anonymous information with companies or individuals engaged to help us perform services such as email or web analytics. These companies will only be permitted to use information in the performance of their assigned jobs for In rare and special cases, a court may require disclosure of certain personal information.

EU General Data Protection Regulation

Receiving Emails
Receiving emails can be a challenge. Some Internet Service Providers filter and may block communication. The best way to insure receipt of our emails is to add our “from” address to your address book:
Add this address to insure delivery.
Add this address to receive emails from customer service.

Information And Identity Protection contains links to other sites and can not provide warranty for the privacy practices of these other sites. uses secure server technology called a secure sockets layer - a protocol used to transmit private information via the internet. We use strong security measures to prevent loss, misuse and alteration of information.We automatically collect, but do not use any information in an individual way unless our security is at risk, the Internet protocol (IP) address used to connect your computer to our server.

We also automatically collect certain aggregate information such as pages viewed, areas visited and products purchased. Understanding aggregate information helps create a better shopping experience. Credit card and personal information is always encrypted during electronic transmission to our bank and for its short stay on our servers. This system of checks and balances provide maximum credit card and identity protection.

Copyright Infringement

Copyright Infringement In accordance with the Digital Millennium Copyright Act ("DMCA"), PHE, Inc. have designated an agent to receive notification of alleged copyright infringement occurring on & BetterSex websites:

PHE, Inc. DMCA Notification Agent
302 Meadowlands Drive Hillsborough,
NC 27278 Phone: 919-644-8100
E-mail: Copyright Agent

Contents of Notice The DMCA requires that all notices of alleged copyright infringement be in writing. For PHE, Inc. to act on your notice, you must be authorized to enforce the copyrights that you allege have been infringed. When informing PHE, Inc. of an alleged copyright infringement, you should:

I. Identify the copyrighted work that allegedly has been infringed. If multiple copyrighted works on a single PHE, Inc. Service are involved, please provide a representative list of such works.

II. Describe the material that is claimed to be infringing and provide sufficient information to permit PHE, Inc. to locate that material.

III. Provide your contact information, including an address, telephone number, and, if available, an e-mail address.

IV. Certify or include a statement that you have a good-faith belief that the use of the copyright-protected material in the manner complained of is not authorized by the copyright owner, the owner's agent, or law.

V. Certify that the information that you have provided PHE, Inc. is accurate. You should attest under penalty of perjury that you are authorized to enforce the copyrights that you allege have been infringed.

VI. Include your physical or electronic signature.

PHE, Inc. may not be able to act on your complaint promptly or at all if you do not provide this information.

EU General Data Protection Regulation

The EU General Data Protection Regulation (hereafter referred to as 'GDPR') is effective and enforced for European Union members on 25th May 2018 and brings with it the most significant changes to data protection law in two decades. Based on privacy by design and taking a risk-based approach, the GDPR has been designed to meet the requirements of the digital age.

The 21st Century brings with it broader use of technology, new definitions of what constitutes personal data, and a vast increase in cross-border processing. The new Regulation aims to standardize data protection laws and processing across the EU; affording individuals stronger, more consistent rights to access and control their personal information.

Our Commitment
PHE, Inc., and its subsidiaries  (hereafter referred to as ‘we’ or ‘us’ or ‘our’) are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have always had a robust and effective data protection program in place which complies with existing law and abides by the data protection principles. However, we recognize our obligations in updating and expanding this program to meet the demands of the GDPR.

We are dedicated to safeguarding the personal information under our remit and in developing a data protection regime that is effective, fit for purpose and demonstrates an understanding of, and appreciation for the new Regulation. Our preparation and objectives for GDPR compliance have been summarized in this statement and include the development and implementation of new data protection roles, policies, procedures, controls and measures to ensure maximum and ongoing compliance.

How We are Preparing for the GDPR
We already have in place a consistent level of data protection and security across our organization, however it is our aim to be fully compliant with the GDPR.

Our preparations include but are not limited to:

  • Information Audit – carrying out a company-wide information audit to identify and assess what personal information we hold, where it comes from, how and why it is processed and if and to whom it is disclosed.
  • Policies & ProceduresWe are reviewing and when necessary revising our data protection policies and procedures to meet the requirements and standards of the GDPR and any relevant data protection laws, including but not limited to:
    • Data Protection – our main policy and procedure document for data protection has been overhauled to meet the standards and requirements of the GDPR. Accountability and governance measures are in place to ensure that we understand and adequately disseminate and evidence our obligations and responsibilities; with a dedicated focus on privacy by design and the rights of individuals.
    • Data Retention & Erasure – we have updated our retention policy and schedule to ensure that we meet the ‘data minimization’ and ‘storage limitation’ principles and that personal information is stored, archived and destroyed compliantly and ethically. We have dedicated erasure procedures in place to meet the new ‘Right to Erasure’ obligation and are aware of when this and other data subject’s rights apply; along with any exemptions, response timeframes and notification responsibilities.
    • Data Breaches – our breach procedures ensure that we have safeguards and measures in place to identify, assess, investigate and report any personal data breach at the earliest possible time. Our procedures are robust and have been disseminated to all employees, making them aware of the reporting lines and steps to follow.
    • International Data Transfers & Third-Party Disclosures – where we store or transfer personal information outside the EU, we have robust procedures and safeguarding measures in place to secure, encrypt and maintain the integrity of the data. Our procedures include a continual review of the countries with sufficient adequacy decisions, as well as provisions for binding corporate rules; standard data protection clauses or approved codes of conduct for those countries without. We carry out strict due diligence checks with all recipients of personal data to assess and verify that they have appropriate safeguards in place to protect the information, ensure enforceable data subject rights and have effective legal remedies for data subjects where applicable.
    • Subject Access Request (SAR) – we have revised our SAR procedures to accommodate the revised 30-day timeframe for providing the requested information and for making this provision free of charge. Our new procedures detail how to verify the data subject, what steps to take for processing an access request, what exemptions apply and a suite of response templates to ensure that communications with data subjects are compliant, consistent and adequate.
  • Legal Basis for Processing – we are reviewing all processing activities to identify the legal basis for processing and ensuring that each basis is appropriate for the activity it relates to. Where applicable, we also maintain records of our processing activities, ensuring that our obligations under Article 30 of the GDPR and Schedule 1 of the Data Protection Bill are met.
  • Privacy Notice/Policy – we reviewed and revised our Privacy Notice(s) to comply with the GDPR, ensuring that all individuals whose personal information we process have been informed of why we need it, how it is used, what their rights are, who the information is disclosed to and what safeguarding measures are in place to protect their information.
  • Obtaining Consent – we have reviewed and revised our consent mechanisms for obtaining personal data, ensuring that individuals understand what they are providing, why and how we use it and giving clear, defined ways to consent to us processing their information. We have developed stringent processes for recording consent, making sure that we can evidence an affirmative opt-in, along with time and date records; and an easy to see and access way to withdraw consent at any time.
  • Direct Marketing – we have reviewed and revised the wording and processes for direct marketing, including clear opt-in mechanisms for marketing subscriptions; a clear notice and method for opting out and providing unsubscribe features on all subsequent marketing materials.
  • Data Protection Impact Assessments (DPIA) – where we process personal information that is considered high risk, involves large scale processing or includes special category/criminal conviction data; we have developed stringent procedures and assessment templates for carrying out impact assessments that comply fully with the GDPR’s Article 35 requirements. We have implemented documentation processes that record each assessment, allow us to rate the risk posed by the processing activity and implement mitigating measures to reduce the risk posed to the data subject(s).
  • Processor Agreements – where we use any third-party to process personal information on our behalf (i.e., Direct Marketing) we have drafted compliant Processor Agreements and due diligence procedures for ensuring that they (as well as we), meet and understand their/our GDPR obligations. These measures include initial and ongoing reviews of the service provided, the necessity of the processing activity, the technical and organizational measures in place and compliance with the GDPR.
  • Special Categories Data – where we obtain and process any special category information, we do so in complete compliance with the Article 9 requirements and have high-level encryptions and protections on all such data. Special category data is only processed where necessary and is only processed where we have first identified the appropriate Article 9(2) basis or the Data Protection Bill Schedule 1 condition. Where we rely on consent for processing, this is explicit with the right to modify or remove consent being clearly signposted.

Data Subject Rights
In addition to the policies and procedures mentioned above that ensure individuals can enforce their data protection rights, we provide easy to access information via our website of an individual’s right to access any personal information that we process about them and to request information about:

  • What personal data we hold about them
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data
  • If we did not collect the data directly from them, information about the source
  • The right to have incomplete or inaccurate data about them corrected or completed and the process for requesting this
  • The right to request erasure of personal data (where applicable) or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use
  • The right to lodge a complaint or seek judicial remedy and who to contact in such instances

Information Security & Technical and Organizational Measures
We take the privacy and security of individuals and their personal information very seriously and take every reasonable measure and precaution to protect and secure the personal data that we process. We have robust information security policies and procedures in place to protect personal information from unauthorized access, alteration, disclosure or destruction and have several layers of security measures, including but not limited to:

  • The highest levels of encryption for both data at rest and during transmission
  • Robust access controls
  • Multi-layered defenses
  • Vulnerability management, intrusion detection, monitoring, and continuous testing
  • A mature InfoSec policy

GDPR Roles and Employees
We have designated a member of management as our GDPR representative and have appointed a data privacy team to develop and implement our roadmap for complying with the new data protection Regulation. The team is responsible for promoting awareness of the GDPR across the organization, assessing our GDPR readiness, identifying any gap areas and implementing the new policies, procedures and measures.

We understand that continuous employee awareness and understanding is vital to the continued compliance of the GDPR and have involved our employees in our preparation plans. We have implemented an employee training program specific to the which will be provided to all employees prior to May 25th, 2018, and forms part of our induction and annual training program.

If you have any questions about our preparation for the GDPR, please contact our GDPR representative at

How to Request Removal (the right to be forgotten)
PHE, Inc., which processes the personal data of individuals in the European Union, in either the role of ‘data controller’ or ‘data processor’, has appointed DPR Group as its Data Protection Representative for the purposes of GDPR.

If PHE, Inc. has processed or is processing your personal data, you may be entitled to exercise your rights under GDPR in respect of that personal data. For more details on the rights you have in respect of your personal data, please refer to the European Commission ( or the national Data Protection Authority in your country.

PHE, Inc. takes their clients’ (and the customers of their clients) data protection seriously, and has appointed DPR Group as their Data Protection Representative in the European Union so that you can contact them directly in your home country. DPR Group has locations in each of the 28 EU countries, so that PHE, Inc.’s customers can always raise the questions they want with them.

If you are a citizen of the EU and want to raise a question to PHE, Inc., or otherwise exercise your rights in respect of your personal data, you may do so using one of these three methods:

  • sending an email to DPR Group at quoting <PHE, Inc.> in the subject line
  • contacting us on our online webform at
  • mailing your inquiry to DPR Group at the most convenient of the addresses listed in the table below

PLEASE NOTE: when mailing inquiries, it is ESSENTIAL that you mark your letters for ‘DPR Group’ and not ‘PHE, Inc.’, or your inquiry may not reach us. Please refer clearly to PHE, Inc. in your correspondence. On receiving your correspondence, PHE, Inc. is likely to request evidence of your identity, to ensure your personal data and information are not provided to anyone other than you.

If you have any concerns over how DPR Group will handle the personal data we will require to undertake our services, please refer to our privacy notice at




DPR Group, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria


DPR Group, Place de L'Université 16, Louvain-La-Neuve, Waals Brabant, 1348, Belgium


DPR Group, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria


DPR Group, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia


DPR Group, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus

Czech Republic

DPR Group, IQ Ostrava Ground floor, 28. rijna 3346/91, Ostrava-mesto, Moravska, Ostrava, Czech Republic


DPR Group, Lautruphøj 1-3, Ballerup, 2750, Denmark


DPR Group, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia


DPR Group, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland


DPR Group, 72 rue de Lessard, Rouen, 76100, France


DPR Group, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany


DPR Group, 24 Lagoumitzi str, Athens, 17671, Greece


DPR Group, EMKE Building, Rákóczi Út 42, Budapest, 1072, Hungary


DPR Group, Phoenix House, Monahan Road, Cork, T12 H1XY, Republic of Ireland


DPR Group, BPM 335368, Via Roma 12, 10073 , Turin, Italy


DPR Group, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia


DPR Group, Vilniaus g.31, Vilnius, LT- 01402, Lithuania


DPR Group, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg


DPR Group, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta


DPR Group, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands


DPR Group, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland


DPR Group, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal


DPR Group, World Trade Centre, Piata Montreal no 10, Entrance F, 1st Floor, Sector 1, Bucharest, 11469, Romania


DPR Group, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia


DPR Group, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia


DPR Group, Puerta de las Naciones, Ribera del Loira 46, Madrid, 28042, Spain


DPR Group, S:t Johannesgatan 2, 4th floor, Malmo, SE - 211 46, Sweden

United Kingdom

DPR Group, BPM 335368, 372 Old Street, EC1V 9AU, London, United Kingdom



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