Topco Sales Inks Licensing Deal With Sinclair Institute
Industry Powerhouses to Create Line of Products for Expanding Markets
April 2, 2009
Chatsworth, CA - Leading global adult consumer goods manufacturer, Topco Sales, and the renowned Sinclair Institute sign exclusive licensing agreement. The partnership aims to create a new brand of couples' and relationship enhancing products for expanding sexual health and wellness markets.
Left to right:
Greg Holdridge (Account Executive, Topco Sales), Susan Montani Yeager (VP Sales, Wholesale Operations, Sinclair Insitute), Peggy Oettinger (President, Sinclair Institute), Scott Tucker (President & CEO, Topco Sales)
"This association boasts all the elements that will ensure a prosperous and successful union: Topco Sales' deep reservoir of talent and creativity and Sinclair's stellar reputation in the sexual health and wellness arena. A winning combination by anyone's definition," says Greg Holdridge, Account Executive.
With the philosophies of the Sinclair Institute as a guiding factor, the new line will reflect the sensibilities of other Sinclair Institute products. Like the Better Sex Video Series®, the Better Sex Synergy Pleasure System®, Natural Contours® vibrators and the Better Sex Essentials® line of lubricants, the new line will be designed to help couples improve their love life and the quality of their relationship so that they can ultimately have better sex.
"Topco Sales has an exceptional track-record for licensing some of the most well-known and respected names in erotic novelty market. We're confident our relationship will be a monumental step for Sinclair to expand the Institute brand," says Peggy Oettinger, from the Sinclair Institute.
The license agreement between Topco Sales and the Sinclair Institute is an exclusive, multi-year arrangement. It is a global contract that covers several product categories and channels of distribution. The products are still in the early phase of development and a launch is expected in early 2010.
Scott Tucker, President and CEO of Topco Sales, says "The alignment with Sinclair Institute is a natural fit for Topco Sales. We're looking forward to a long and fruitful relationship with Sinclair and their Institute line."
About Sinclair Institute The Sinclair Institute was founded in 1991 with a simple idea; people need accurate and engaging information about how to have satisfying sex. With that mission, Sinclair Institute has created ground breaking sexual health programs 's such as the Better Sex Video Series® plus award winning videos and DVD's such as the Kama Sutra, Erotic Dance and Sexual Positions. The Better Sex Synergy Pleasure System® and the Better Sex Essentials® line of lubricants also fall under the Sinclair Institute's list of popular and successful products.
About Topco Sales Topco Sales® is a leading global manufacturer for the adult novelty industry. For over 35 years Topco Sales® has based its business model on quality and innovation to create a variety of groundbreaking products and classic designs. With its headquarters in Chatsworth, California, and a factory in Shenzhen, China, Topco Sales® continues to grow with the most popular brand names in the industry: Adam and Eve Signature Toys™, Penthouse Toys™, TLC®, Wildfire®, CyberSkin®, Grrl Toyz®, Climax®, Chi Chi LaRue's Rascal Toys™, Danni's Toy Box™, Jill Kelly Superstars Collection®, Lexington Steele Interracial Toys™, Joanna Angel's Burning Angel Toys™, My First®, Noveltease™, Fetish™, Playtoys™, Hot Shots™, X-Rated®, Sex Tarts® and The 69® Collection. For more information about Topco Sales®, please visit www.topcosales.us
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